Today's Inspirit post features Wrigley's Hubba Bubba print ads. The creative team from Gitam BBDO, Tel Aviv, used creative insights from their own childhoods and combined them with illustrative themes that would appeal to the expansive imaginations of children. The campaign's tag line, "Blow it out of Proportion" plays on the fact that children's imaginations exaggerate stories and ultimately make life more "lively"! This campaign is featured in both outdoor boards and print ads.
Following my pursuits,
Special thanks to:
Gitam BBDO: http://www.bbdo.com/worldwide
Wrigley's Hubba Bubba: http://www.hubbabubba.com/index.aspx?utm_source=bubblegum.com&utm_medium=domain&utm_campaign=hubbabubba
Communication Arts: http://www.commarts.com/