Pursuit thirty nine: Inspirit

Today's Inspirit post features three print ads from the Mercedes Benz Israel Left Brain Right Brain ad campaign. Created by Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, the image campaign revolves around the two opposing parts of the brain, the left brain vs. the right brain. The Communication Arts write-up about the campaign states, "The message is that Mercedes Benz, like the brain, is a combination of opposites that together create technological innovation, breakthrough engineering, inspiring design and passion." Take a look...

All three print ads feature the following copy and tagline:

Left brain
I am the left brain.
I am a scientist. A mathematician.
I love the familiar. I categorize. I am accurate. Linear.
Analytical. Strategic. I am practical.
Always in control. A master of words and language.
Realistic. I calculate equations and play with numbers.
I am order. I am logic.
I know exactly who I am.

Right brain
I am the right brain.
I am creativity. A free spirit. I am passion.
Yearning. Sensuality. I am the sound of roaring laughter.
I am taste. The feeling of sand beneath bare feet.
I am movement. Vivid colors.
I am the urge to paint on an empty canvas.
I am boundless imagination. Art. Poetry. I sense. I feel.
I am everything I wanted to be.

Following my pursuits,


Special thanks to:
Elements of Style blog (I first became aware of this campaign through this blog): http://www.elementsofstyleblog.com/
Y&R, Tel Aviv blog: http://www.yr.co.il/blog/
Mercedes Benz, Tel Aviv: http://www.mercedes-benz.co.il/

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